HelloFresh cart redesign showing mobile, tablet, and desktop views

Building Trust at Checkout

A checkout redesign shipped globally across 8 brands, driving +11.6% engagement with new delivery controls.
2D flat illustrations compared to new 3D clay-style illustrations

Scaling Illustrations with AI

How AI tools helped scale a visual modernization—auditing 382 assets and planning migration across 35 teams.
Product card accessibility annotations showing ARIA labels, alt text, and reading order

Product Card Accessibility

Designing HelloFresh's first accessible, multi-brand product card.
Mobile search screens showing recipe search with keyboard and empty state illustrations

Mobile Search

Designing mobile search with AI-assisted workflows—from vision to shipped MVP.

Case study coming soon